When it comes to marketing your business online, there is much more that you can do other than SEO and PPC. An excellent way to generate brand awareness, increase traffic to your site, and boost sales, is by putting your social media properties to work for you. Many platforms can prove lucrative for your business, and it is often best to have an experienced agency run your campaigns on these channels for you. Below are some of the most popular social media platforms that you can use to show your business an excellent return.
Facebook is the most popular social media platform globally, and they have around 2 billion active monthly users. Facebook has many different types of ads that you can choose to promote your business, depending on your industry. A reputable social media agency can create lucrative advertising campaigns to show you an excellent return on your investment and boost your online presence.
If your business predominantly works in B2B, you may want to consider utilising the power of LinkedIn, which is a professional social media platform that is excellent for networking. Like Facebook, they also have various ads that you can use to show you fantastic returns when your campaign is well optimised. It is often best to have a professional agency run your campaign on social media platforms, as without any experience, it can be a steep learning curve. You can waste a lot of money and see little returns until you get to grips with this form of advertising and optimising your campaign.
You may also want to consider advertising on Instagram, which is an excellent platform to connect with younger audiences. They have the same types of ads on this platform as Facebook, as it has the same owners. Many people also use this platform to make purchases, so it can prove to be highly lucrative advertising on Instagram depending on the products you are selling.
If you have seen one of the many viral videos that appear on the internet, there is an excellent chance they started on TikTok. It is another platform that younger people love, and they also have various types of adverts you can use to promote your business. You never know; your video on TikTok may become the next viral sensation. If your company has social media properties, ensure you maximise their benefit and have an experienced digital agency run your marketing campaigns on them to maximise your returns.