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We have witnessed the unbelievably incredible growth of the influencer marketing industry over the last few years. So it would not be wrong to say that influencer marketing is here to stay as it shows no signs of slowing down anytime soon. As the landscape of the influencer marketing industry will continue to evolve, more sponsored posts would flood your feed so it would be foolish to turn a blind eye.
Certainly, influencer marketing and social media marketing go hand in hand. This means that influencers will continue to be one of the hottest topics on social media. Why? Because influencers are an essential aspect of the modern marketing industry. Since influencer marketing never fails to astound brands and markets the stellar results it can deliver, it would not be right to overlook its emerging trends. It is understandable to keep up with new trends, so we have compiled a list of essential influencer marketing trends that you need to pay attention to.
Video Content Is Here to Stay
You must be aware of the fact that content is king. This is less likely to change in 2022; in fact, video content will be on the rise. Since video content will be an ongoing marketing trend in the influential marketing landscape, it would be better to create highly visual and audio content for your followers. While the text posts are not as spectacular as videos, the consumption of videos is rising.
In recent years, Video marketing has successfully established itself as the royalty of content marketing. It would not be wrong to say that videos perform well. According to research, 72% of people prefer to learn about a product or service through video instead of text.
As a marketing influencer, you must consider leveraging videos as it is a great way to expand your brand reach and build the authority of a brand in no time. Besides that, you would have to identify the right influencer marketing platforms for your audience. Try to be more creative in your pitch, and make it easy for your audience to engage with your post. If you are considering benefiting from the video content, then make sure you use MetroNet Internet. If you want to subscribe to MetroNet Phone, give a call at MetroNet’s customer service number.
There Will Be More Emphasis on Micro-Influencers and Nano-Influencers
When it comes to influencer marketing, brands prefer celebrities or influencers with large followers. These influencers charge a premium price tag to promote a certain brand and its products or services. Just because an influencer has a huge number of followers doesn’t necessarily mean that they are as influential as they pretend to be.
There is a good chance that they have bought fake followers to make up their community and monetize their accounts. This could affect the credibility or authenticity of the brands associated with them. For this reason, influencer marketing is likely to put more emphasis on micro-influencers and nano-influencer. As their engagement level is so good, they are more likely to be in higher demand. This means that influencers that don’t have the amount of true engagement will suffer; they will not have the same influence as they used to have.
Instagram Will Continue to Be the Most Critical Influencer Marketing Channel
In case you did not know, Instagram is the most critical channel for influencer marketing as it is creating more lucrative opportunities for people who are already a part of this marketing landscape.
You must have seen the dominance of influencer marketing on almost every social channel. Another thing that you should know is the fact that Instagram is becoming the most important platform for most brands. As Instagram gives influencers a chance to promote different products or services with regular posts and Stories, it continues to be an integral part of an influencer marketing strategy.
In addition to the dominance that Instagram has successfully achieved, Stories has also brushed off Snapchat which was once considered to be the leading social network for short-form video. As Instagram launched its IGTV feature in June 2018, it allowed its users to produce long-form social videos. Brands can continue to leverage the long-form video market through influencer marketing to increase their views and engagement level.
Summing Up
The aforementioned influencer marketing trends are likely to continue through 2022 and beyond. These trends can offer brands an opportunity to increase their visibility and revenue as there is going to be a greater emphasis on authenticity, measures of success through true engagement, and connecting to the community for long-term relationship building.
